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Yow Enning
CONTENT • CREATIVE • COMMUNICATIONS
'Never Stop' Marketing Campaign
For the launch of MyRepublic's new all-unlimited mobile plan, we needed a creative concept that conveyed the freedom and empowerment of having worry-free connectivity anytime and anywhere.
I came up with "Never Stop" as the underlying creative idea: it was simple, captured the core benefit of the service, and was able to flex across different creative applications.
Outdoor Advertising
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