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Yow Enning
CONTENT • CREATIVE • COMMUNICATIONS
MyRepublic Brand Identity Refresh
To mark the company's decade-long transformation from a challenger brand to a successful regional telecommunications company, I led the refresh of MyRepublic's new brand identity from brand strategy to a new logo and update of all brand visual assets. The brand strategy was developed based on in-depth customer research and the modern, personable visual branding was designed based on digital-first principles.
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