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My 4th Telco Advocacy Campaign

During MyRepublic's bid to become Singapore's 4th Mobile Network Operator, I spearheaded the campaign to drum up public interest and support. Positioning the company as "the telco for the people", I created the concept of "My4thTelco", a narrative that we carried through across all media channels, from a dedicated website to events to social media.

My4thTelco badge.png

Registration of Interest Website

My4thTelco mobile page.png
My4thTelco website.png

Campaign T-shirt

My4thTelco T-shirt.png
My4thTelco T-shirt Design.png

Online & Print Ads

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My4thTelco press ad 1.png
My4thTelco press ad 2.png

Event Marketing

My4thTelco Phone screen.png
My4thTelco Bus.png
My4thTelco at Tech Show.png
My4thTelco wall sticker.png
My4thTelco Wall Sticker Design.png
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