top of page

Digital SaaS Brand Development

When I oversaw the branding of MyRepublic's new digital SaaS business startup, I knew it was important for the brand to reference its parent company origins to establish credibility while still defining itself as its own entity. We ultimately kept the name and its trademark purple while building upon these elements: red and blue blending together and "building blocks" connecting in an expression of seamless collaboration and the ready potential for digital transformation. 

bottom of page