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Yow Enning
CONTENT • CREATIVE • COMMUNICATIONS
Launch of Branded WiFi Routers
For the launch of MyRepublic's first branded set of WiFi routers, I was involved from the product design stage, ensuring that its design was simple and visually appealling enough that customers would be happy to place the router in the open for optimal WiFi performance.
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Positioning this as a premium offering, I was also responsible for crafting the communications (marketing and operational) as well as designing the packaging for the product's regional rollout.
The WiFi Halo
The WiFi Hub
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