This marketing campaign had the goal of establishing MyRepublic as a friendly, trusted internet service provider for the whole family and a clear theme: Better Streaming, Faster Downloads.

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To achieve this, we developed the concept of a local family of interesting characters: the cool but long-suffering gaming sister, the social media savvy brother who's a bit of a brat, the dad who isn't afraid of his feelings and the overenthusiastic, sports-loving "soccer mom".